Database audited
CRM export, cleanup, and segmentation by relationship and recency.
Revenue Recovery·Database Nurture
2,000 contacts. Zero outreach.
Your CRM is full of people who bought through you, requested appraisals, or enquired years ago. They're not dead relationships — they're dormant. Market shifts, life changes, and equity growth are triggers. We re-engage systematically.
The problem
You're paying for portal leads while 2,000 warm contacts sit untouched.
Every agent accumulates a database — past buyers, appraisal requests, open home attendees, and landlord contacts. Most CRMs become graveyards of goodwill after the initial transaction.
Market movements, rate changes, and life events trigger selling decisions. But manually working through thousands of contacts while running active campaigns doesn't happen.
Database reactivation ROI destroys portal lead economics. These people already know you. They just need a relevant, timely reason to re-engage.
What this looks like today
The status quo. Before the system runs.
01
Thousands of CRM contacts with no outreach in 12+ months
02
Past buyers never contacted about market updates or equity position
03
Old appraisal requests never followed up when market shifted
04
Database value invisible — no segmentation or campaign history
05
Marketing budget on cold portal leads while warm contacts ignored
06
Referrals drying up because relationships went cold post-settlement
What we build
A complete system. Not a single tool.
Every component designed for australian real estate agents and boutique agencies — wired together, not sold separately.
CRM audit and segmentation
Contacts segmented by relationship type — past buyer, appraisal, landlord, open home — and recency.
Market-triggered campaigns
Automated sequences timed to rate changes, suburb sales data, and seasonal market moments.
Personalised re-engagement messaging
Messages reference original relationship — 'since you bought in 2022' — not generic blasts.
Appraisal booking on reply
Interested contacts book appraisals directly from reactivation messages.
Multi-touch SMS and email
3–5 touch campaigns with value-led content — market updates, suburb reports, equity estimates.
Campaign ROI dashboard
Track outreach, replies, appraisals booked, and listings won per campaign segment.
How it works
From first trigger to live system.
Step by step — most implementations go live in two to three weeks.
01 02 Campaign designed
Messaging tailored to segment — past buyers vs appraisal vs landlords.
03 Sequences deployed
Timed SMS and email with personalised, value-led content.
04 Replies handled
Interested contacts offered appraisal booking or market update call.
05 Appraisals booked
Reactivated contacts enter your active pipeline with full history.
06 Results tracked
Appraisals, listings, and revenue attributed to each campaign.
Outcomes
What changes. Inside 30 days.
Listings from existing relationships
Dormant contacts convert at a fraction of portal lead cost.
Market moment capture
Rate changes and suburb sales trigger timely re-engagement — not random blasts.
Lower cost per appraisal
Warm database outreach beats cold prospecting every time.
Referral pipeline rebuilt
Regular contact keeps you top of mind for friends and family referrals.
Landlord re-engagement
Lapsed landlords contacted about management and sales opportunities.
Proven database ROI
Dashboard shows exactly what each nurture campaign produced.
Timeline
Phase 01
Week 1
CRM export, data cleanup, segmentation, and campaign strategy by contact type.
Phase 02
Week 2
Sequence writing, approval, appraisal booking workflow, and CRM integration.
Phase 03
Week 3
Campaign launch. Monitor reply rates, appraisals, and listing conversion.
Common Questions
Before you book. Quick answers.
Past buyers 2–5 years out respond well to market update campaigns. Appraisal contacts 12–24 months old convert strongly when market conditions shift.
Value-led messaging — suburb sales data, equity updates — not hard sells. Opt-out on every touch. Segmentation excludes recent active contacts.
Most agents with 500+ dormant contacts see meaningful results. Larger databases produce larger returns.
Yes. Rate changes, clearance rate shifts, and suburb milestones are natural campaign triggers.
Rex, Agentbox, VaultRE, Box+Dice — and CSV exports if data needs cleanup first.
Cost per appraisal from database nurture is typically 70–90% lower than REA/Domain lead spend — relationships already exist.
Next step
Ready to implement database nurture?
Book a strategy call and we'll walk through how this system fits australian real estate agents and boutique agencies specifically.