Settlement confirmed
Trigger from CRM when settlement date is recorded.
Reputation·Settlement Review Trigger
The best moment to ask for a Google review is when your buyer picks up the keys or your vendor sees the deposit hit. That gratitude fades within a week. We capture it at settlement — automatically.
The problem
Google reviews win listings. Vendors search agents by suburb and choose whoever has recent five-star reviews — not whoever sold the most properties quietly.
Settlement is the emotional peak — keys handed over, stress released, gratitude at maximum. Then you're onto the next campaign and the moment passes.
Agents with 80 reviews and 4.9 stars get the appraisal call. Agents with 12 reviews and great track records don't get the enquiry.
What this looks like today
Review asks happen randomly — if remembered at all
Settlement gratitude never converted to Google reviews
Clients willing to review can't find the link
Referral potential from happy clients untapped
Google profile doesn't reflect transaction volume
Competitors with review systems rank higher despite fewer sales
What we build
Every component designed for australian real estate agents and boutique agencies — wired together, not sold separately.
Review request fires when settlement is confirmed in CRM — same day, same hour.
Genuine congratulations on keys/settlement precedes the ask — feels personal, not marketing.
Direct SMS link to your Google Business Profile review page.
Follow-up asking if friends or family need an agent — timed 7 days post-settlement.
Transactions with complaints or complications route to internal feedback — not public review.
Monitor requests, published reviews, referral leads, and rating trends.
How it works
Step by step — most implementations go live in two to three weeks.
Trigger from CRM when settlement date is recorded.
Personalised message referencing the property and suburb.
Short ask with direct Google link — within hours of settlement.
One tap from SMS to Google review page.
7-day follow-up asking about friends or family looking to buy or sell.
Review published, referral captured, transaction marked complete.
Outcomes
Steady Google review flow
Consistent requests at settlement — every transaction, every time.
Higher local search ranking
Recent reviews improve Google placement for suburb searches.
More appraisal enquiries
Strong profile wins vendor listings before you even pitch.
Referral pipeline from happy clients
Settlement gratitude converted to introductions — not left to chance.
Competitive separation
Most agents have under 30 reviews. Steady generation creates visible gap.
Issue detection before public damage
Unhappy clients filtered to private resolution first.
Timeline
Phase 01
Days 1–3
Discovery: Google Business Profile audit, CRM settlement trigger, message approval.
Phase 02
Days 4–7
Build: trigger integration, review link, referral sequence, and issue filter.
Phase 03
Week 2
Go live. Monitor review conversion, referral leads, and timing.
Common Questions
Issue filter catches flagged settlements — contract fall-throughs, complaints, or extended negotiations route to internal follow-up, not review requests.
Typically 25–40% of requests result in published reviews. An agent settling 4 transactions monthly can expect 1–2 new reviews — compounding significantly over a year.
Yes. Asking clients for honest reviews is permitted. No incentives or selective asking — compliant with Google's policies.
Yes. Separate messages for each party — buyer celebration differs from vendor settlement confirmation.
Settlement date field, status change, or manual trigger — works with Rex, Agentbox, VaultRE, and others.
Timed 7 days post-settlement with soft ask — 'know anyone thinking of buying or selling?' — not aggressive referral demands.
Next step
Book a strategy call and we'll walk through how this system fits australian real estate agents and boutique agencies specifically.